"our bread falls apart"

this baker couldn't make a loaf of bread without it going to shit...you know ??? crumbling and making a mess all over the counter...so he came up with this idea...he changed the name of his restaurant from ..."betty's bread emporium" to..."our bread falls apart"...his slogan being..."you haven't tasted bread until you tasted it in little pieces"...anyway...one day , for whatever reason...(maybe it was the glue that his 12 year old boy snuck into the batter when no one was looking)...the bread refused to crumble...not even one fucking bit...and the result...30 customers stampeded the place and trampled the baker into little pieces...(pieces reminiscent of how the bread was supposed to look)...reaffirming the idea that...nothing is more ironic than a loaf of bread .